[Webinar] Researching Like It’s the 1990’s? Get Agile and Leap to 2013

In addition to an Agile Research overview, this webinar features two case studies from large corporations highlighting how this approach is allowing their insights teams (internal as well as agency-side) to impact more decisions.

 

 

 

According to the Harvard Business Review, marketers depend on data for just 11% of all customer-related decisions (August 2012). A key culprit is the time and cost of traditional market research where a typical project takes 2 - 3 months and costs 5 - 6 figures.

One rapidly growing solution to this problem is the Agile Research methodology. This approach allows researchers to become regular players in the decision-making process by dramatically lowering the time and cost barriers that have kept them on the sidelines.

In addition to an Agile Research overview, this webinar features two case studies from large corporations highlighting how this approach is allowing their insights teams (internal as well as agency-side) to impact more decisions.

Moderator:

• Leonard Murphy, Chief Editor and Principal Consultant, GreenBook

 

Speakers:

• Matt Warta, Co-Founder and CEO, Gutcheck

• Brad White, Partner, Prophet

 

This content was provided by Gutcheck. Visit their website at www.gutcheckit.com.