Breaking New Ground in Women’s Health

Our client came to us looking to understand the landscape of menopause and perimenopause products in the US, aiming to unpack cultural trends and identify white space opportunities for tomorrow. They wanted to clearly understand how to shape the menopause food and beverage space to fulfill a gap in the market that needed to be addressed.

To identify key cultural shifts that could inspire long-term innovation, we looked for inspiration at the intersection of people, culture and category macro trends. As such, we immersed ourselves in the client’s existing research and conducted secondary research, looking at the visual codes and cues in the category. From there, we developed what we call “dig sites” – macro platforms that are the springboard for a lively day-long Ideation Sprint. Together with the client team, we then built out ideas and identified which ones had the most energy — which The Sound then optimized and scrappily pressure tested.

Our work enabled our client to develop an innovation plan for menopause and perimenopause products that resonated with modern women. We finalized 9 concept sketches, with the help of our expert design team, for innovative food and beverage products. This empowered the company to stay ahead of the competition and engage their audience effectively for years to come.