Advertisement Advertisement

Competitive Intelligence in the Financial Sector

overview image

Challenge

As part of a global effort by this major US Credit Card firm to optimize their merchant network, they wish to measure both their own and their competitors’ merchant presence - Locations In Force (LIF) - for key countries and industries around the world using a consistent and robust methodology. This information will be used to support strategic sales and marketing decisions in business planning and issuer alignment.

Solution

  • In order to estimate the total population of LIFs, it was essential to obtain values for the following variables (The LIF number was calculated by extrapolation of the data into the entire population).
  • Business demographics were compiled through secondary (desk) research. This was based on structural business statistics published by the US (County Business Patterns – US Census) and Canadian governments.
  • Card acceptance percentages came from a program of primary research. SIS directly contacted a random sample of outlets.
  • 25-30 different industries across each of 223 Designated Market Areas– 210 in the USA and 13 in Canada were interviewed to estimate the LIF universe.

Result

As a result of the insights SIS collected from interviewing outlets, the client was able to identify the latest card acceptance. The client made strategic decisions to improve services based on the resulting strategic  implications.  

Bonding Community with Industry

One rural Indiana region is highlighted as the international leader of a specific medical industry. The community benefits of such an honor can be momentous but trepidation exists about the monopol...

Read this Case Study
New Product Development

The purpose of this research was to test a new type of catheter among nephrologists and interventional radiologists prior to launch to determine the best means to message and target the product. Th...

Read this Case Study

Company profile

SIS International Research

SIS International Research

New York, New York, United States of America
Telephone: (212) 505-6805
Email: research@sisinternational.com
Website: www.sisinternational.com
About SIS International Research: SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
www.sisinternational.com

other content shared by SIS International Research

SIS Grows APAC Team with Addition of Mandy Pan

SIS International Research

SIS International Research is pleased to announce the appointment of Mandy Pan as Manager of Business Development in the Asia Pacific Region. The appointment is a response to the rapid development of ...
SIS adds Director of EMEA to London Office

SIS International Research

SIS International Research announced the addition of Federica Sacchi as Director of Business Development EMEA to its London office, focused on Europe, Middle East and Africa.