Meaningful
Contextual intelligence platform for consumer and market insights.
Secondary research, also known as desk research, is an important tool for market researchers, enabling them to quickly and cost-effectively address business concerns, plan more efficient primary research, enhance analysis of primary research, and more convincingly report findings from primary research. Any data or research for which you are not the original owner and that can help address your business question ethically and legally (preferably) can be considered secondary research. In marketing, secondary research is applied in various situations such as anticipating a competitor’s next actions, sizing a new target market, evaluating how well your product’s next innovation will differentiate it from competitive alternatives, benchmarking launch performance, and weighting survey responses to a population.
Vendors
Products
Learning Resources
23 results
in Secondary & Desk Market Research
Sort by
Featured
Sort by
Featured
Popular Comparisons
Geo Strategy Partners vs Proactive Worldwide, Inc.
SIS Market Research - Focus Group Facility vs IM Industrial LLC
Social Lens Research vs Strategex
SIS International Research vs Geo Strategy Partners
Ascendant Consulting Firm vs Borderless Access Pvt Ltd
Proactive Worldwide, Inc. vs Customer Lifecycle, LLC
Thrive Analytics vs Ascendant Consulting Firm
CivicScience vs Ascendant Consulting Firm
Strategex vs 2Europe
IM Industrial LLC vs IGV Marktforschung GmbH
23 results
LOCATION
Middletown, Delaware, United States
Why choose IM Industrial LLC
Qualitative/Quanitative
B2B and B2C
Focus Group Discussion
Global Capability
Wide Industry Coverage
LOCATION
New York, New York, United States
Why choose SIS International Research
Global Coverage
Full Service Capabilities
B2B & Industrial Research
Healthcare Research
Strategy Consulting
LOCATION
Atlanta, Georgia, United States
Why choose Geo Strategy Partners
Exclusively B2B
Industrial Market Experts
Go-to-Market Strategy
Global Reach
Professional M&A Experts
LOCATION
Bangalore, India
Why choose Markelytics Solutions
21+ Years of Trust
Reach in 80+ Countries
25+ Research Offerings
Tech-integrated Solutions
Comprehensive Suite covering MR Services, Solutions, Insights, Consulting, Panels & Products