Global high-tech material manufacturer wanted to explore the market opportunity for ethylene-vinyl acetate (EVA) sheet use

The client was considering the installation of an EVA sheet manufacturing line in one of their facilities and wanted to measure the market opportunity before making the capital investment.

Qualitative IDIs with 38 respondents, which included thought leaders, internal key stakeholders, customers, adjacent suppliers and competitors.

The client received the information they needed to inform their decision-making and went forward with their plans to add the additional product line to their facility. They received a detailed report that included:

• Analysis of the addressable, viable, and winnable market opportunity
• Assessment of the competition and competitive landscape
• Sensitivity analysis including a high level assessment of the sensitivity of the overall environment (political, economic, and market including substitutes and alternatives)
• Analysis of the needs and wants of the customers
• Go-to-market strategic recommendations to create differentiation, drive preference, take advantage of weaknesses in the competition, create a compelling value proposition
• Recommendations for channels to market

We concluded that there was an overcapacity in the industry and the solar market was soon to face substantial headwinds; we recommended the client proceed with caution, but offered a strategy surrounding UV testing that would provide them a competitive edge.