75% More Likely to Buy: The Insight Behind a High-Impact EV Campaign

The client needed a high-impact campaign to drive awareness and consideration for an electric vehicle (EV) in a competitive and rapidly evolving market. Consumers held misconceptions about range, cost and suitability of EVs for everyday use, and the brand faced limited cut-through against incumbent automakers and new entrants. The stakes were high: without a campaign that changed perceptions and motivated trial, the client risked low market uptake, wasted media spend, and missed opportunities to capture early-adopter share in the growing EV segment.

We delivered an insight-led research and creative optimisation program combining quantitative and qualitative methods to uncover the most persuasive consumer motivations and barriers. Our approach included targeted audience segmentation, message and creative testing across channels, and media effectiveness analysis to prioritise placements that maximise reach and impact. These research outputs informed creative direction and a phased media plan designed to shift perceptions, increase consideration and drive measurable engagement actions.

1. 75% of viewers were more likely to consider purchasing an EV after seeing the campaign
2. +14% perception that “EVs are affordable
3. +17% perception that “charging is fast, easy, and convenient”
4. +6% perception that “charging stations are widely available”

The resulting campaign, “Myths Busting Myths,” used humour and cultural relevance to challenge misconceptions head-on. It was a bold, distinctive idea that resonated with audiences and delivered measurable impact. By uncovering the right insight and by working hand-in-hand with creative partners, Hall & Partners nurtured the right ideas into a winning campaigns.