Market Sizing/Customer Segmentation - Courier Client Assessing Viability of Entering a New Market
An overseas logistics co. needed a preliminary assessment of the courier market.
To determine market size, they required volume and share data for FedEx, UPS, DHL and TNT.
They did not have access to published market volume and share data, so they asked us to reconstruct this information .
Working incrementally, we:
Extrapolated preliminary estimates from trade data.
Interviewed marketing/ sales employees from loacal courier cos. for insights.
Contacted a federal govt. trade officer (who had completed an assessment of the courier industry) and exchanged our findings with theirs.
Created customer segments (with market volume and share data) using competitor waybills as templates.
Indentified specific customer segments for the client to target.
The overseas client used our research to successful target large corporations requiring international services.