AgMetrics Research & Consulting

AgMetrics is a consultative marketing research firm specializing in serving the Agricultural Industry and Non-Farm Rural Markets. We have extensive Industry knowledge in numerous market and product sectors.

Hands-on project design and analysis from Company Management assures Clients that their research is conducted using solid research practices and methodologies.

The end result is highly skilled, professionally managed research for Clients without the worry and frustration of training suppliers with limited familiarity of the Industry.

AgMetrics conducts both qualitative and quantitative research for Clients.

For qualitative research, focus groups and personal interviews are professionally moderated. All sessions are either video or audio recorded. The sessions are thoroughly analyzed and summarized in Client Management Reports, which normally include video or audio clips supporting research findings and conclusions.

For quantitative research, AgMetrics provides full-service projects to Clients including all phases of study production — research design, data collection, tabulation, analysis, and reporting. AgMetrics routinely conducts the following types of quantitative studies for Clients: •Communications Concept Testing and Tracking •Product and/or Service Concept Assessment •Pricing Studies (Discrete Choice, Monadic, Etc.) •Satisfaction & Image (Company, Brand, Service, Etc.) •Market Measurement and Intentions •Channel Program Assessment

Study presentations from AgMetrics to Client Management are standard. Regardless of the research approach used, qualitative or quantitative, AgMetrics strives to provide Clients with projects that are as “turn-key” as possible.