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B2B Market Research Exclusively for Technology Companies. From tech titans to startups in burgeoning industries, our studies bring critical insight. Learn more about us and discover why companies like EMC, IBM, Microsoft, Symantec, Amazon, Hubspot, and Salesforce trust us to analyze their competitor customers, partners, services and products.
You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy. Author information Ava Anderson Ava loves leveraging research to influence conscious, empirically-based growth for organizations. Before joining Cascade Insights, Ava waRead more »
Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy. Author information Brian Surguine Content Creator | Twitter | LinkedIn | The post B2B Market Segmentation Research: Real Buyers vs. Imaginary FRead more »
People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework. Author information Sean Campbell CEO Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm forRead more »