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Cascade Insights

Company Description

B2B Market Research Exclusively for Technology Companies. From tech titans to startups in burgeoning industries, our studies bring critical insight. Learn more about us and discover why companies like EMC, IBM, Microsoft, Symantec, Amazon, Hubspot, and Salesforce trust us to analyze their competitor customers, partners, services and products.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • QRCA (United States)
  • SCIP
Company type:
  • Consulting
  • Qualitative Research
  • Quantitative Research

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From the blog: B2B Market Research Blog

Don’t GTM Before You’re Ready (Ignore The True Believers)

You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy. Author information Ava Anderson Ava loves leveraging research to influence conscious, empirically-based growth for organizations. Before joining Cascade Insights, Ava wa

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People-Pleasing Is Not a Good Messaging Strategy

People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework. Author information Sean Campbell CEO Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for

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