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Dana Stanley
Greenbook’s Chief Revenue Officer
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Cascade Insights
With custom market research & marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.
What is Cascade Insights?
Whether it’s market pain or untapped opportunity, Cascade Insights has answers.
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.
You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.
We’ve designed Cascade Insights to meet the needs you have - but only if you are a B2B technology company.
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.
You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.
We’ve designed Cascade Insights to meet the needs you have - but only if you are a B2B technology company.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Cascade Insights
Research Resources
17 results
Market Opportunity Research: What's the Point?
Article
Once you've completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
Is Your Buyer Persona Research Written So You Can Actually Use It?
Article
To unlock the powerful benefits of buyer persona research, you first need to ensure it's written in a way that your company can actually use.
How Does a Person Fall in Love...With Your Product?
Article
Is it love or is it hate? If you're uncertain how users feel about your product, you should commission user persona research to find out.