Ethnographic Research, Inc.

Ethnographic Research, Inc. has had a laser focus on ethnography for over twenty years, and it shows in our results, bringing back robust and refined insights for our clients.

All of our ethnographers have a Master's degree or more in the social sciences, and we understand that ethnographic work isn't just about in-context interviews and observations. It is about taking an inductive, holistic approach to understanding the topic at hand, and that makes all the difference in walking away from the field with those jaw-dropping, "a-ha" insights that ethnography is so valued for.

We have studied a lot of things over the years, but some of our specialties include research on health and illness, consumer products, food and cooking, leisure, and technology. We've done research all over the world in people's homes, in retail stores, in doctors' offices, online and offline...wherever our clients need us to go.