We use detailed guides and moderators trained in behavioral science to uncover audience insights and recommend how to improve their perceptions.
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Hear the voice of the customer.
Our reports include direct quotes from your audience whenever it might be useful. Positive quotes can be used as testimonials and negative ones can provide guidance for strategic changes to your business.
The best bang for your buck.
If your research budget is limited, IDIs provide the best value. We’ll speak to your audience to help you understand what people are saying behind your back, then we’ll develop a strategy to ensure they see you the way you want to be seen.