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Dana Stanley
Greenbook’s Chief Revenue Officer
InSites Consulting
We empower people with insights to make companies better and more agile. Our unique insight ecosystem helps companies shape their future.
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Consumer Consulting Board
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Key features:
Incorporated in broader insights eco-system
We embed the Board in a broader insights eco-system which allows validation of the insights on a larger sample as well as internal activation of the insights to maximize the consumer centricity of our clients.
Impactful reporting formats
We focus on impactful result reporting, by applying a diverse set of activation techniques & creativity, to maximize the internal return on insights. Similar to what we do with consumers, we drive engagement & curiosity of all stakeholders.
Intimate group of interested & interesting people
We strive for engaged participants who identify with the category or brand and have an opinion on the matter. This to drive relevant conversations to become inspired & keep members engaged over time.
Engaging participant techniques
We apply a diverse range of engaging & inspiring activation techniques, using a combination of individual vs group as well as feedback vs creative tasks. Our gamified consumer collaboration techniques result in 7x more relevant on-topic arguments.
Crowd interpretation
We encourage analysis of the data by a group of research participants and clients in order to obtain a richer, more accurate interpretation of data that leads to insights. Crowd interpretation leads to 20% to 40% additional insights.
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