- Managing Partner & Co Founder
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From the start of InSites Consulting in 1997 until today, there has been only one constant: we are continuously pushing the boundaries of marketing research. With a team of 170 academic visionaries, passionate marketers and research innovators we empower people to create the future of brands. Innovation is our lifeblood and kept us ahead of the innovation curve. We are proud to work for more than a third of the world’s Best Global Brands and have been cheered by the industry with more than 25 international awards. As one of the top 3 most innovative marketing research agencies in the world (GRIT), we help our clients connect with consumers all over the world.
Suite 3001, 1410 Broadway
New York, New York, 10018
United States of America, New York (NY--NJ--CT)
241 Castlereagh Street, level 5
Sydney , NSW2000
27/31 Clerkenwell Close, unit 5.14
London , EC1R 0AT
Gent , 9032
Düsseldorf , 40217
Capelle aan den IJssel , 2908ME
The Insight Activation Studio is a mobile collaboration platform to unite and activate entire organizations around insights. It helps companies to share insights faster and broader, increase the return on insights and influence employees’ day-to-day behavior. A recent Market Research Impact study (co-organized by Greenbook, Gen2Advisors and InSites Consulting) showed that only 1 in 2 research projects leads to change. Insight and research departments are underachieving in making the change happen in executives’ minds and actions. With the Insight Activation Studio we offer insight managers a scalable solution to get more return on insights and increase the impact on their business. At its official launch at the ESOMAR Congress 2015, our Insight Activation Studio already received the first industry recognition in the form of an ESOMAR Award (Best Paper Overall – The Fernanda Monti Award) for our Dannon case study.MORE
A Consumer Consulting Board is a closed, moderated & engaged group of interested & interesting consumers. It is used to support a well-defined challenge during a limited period of time or to develop a structural, ongoing collaboration capability to support a broader range of challenges. Participants are carefully selected in function of desired group diversity & the strategic challenges to be met. By clearly aligning the needs of all stakeholders, we create a balanced & customized mix of different collaboration formats: (1) intense collaboration on a specific strategic theme (deep dives), (2) fast feedback on more tactical questions (48-hour challenges) & (3) open listening (bottom-up feedback). As a Board allows for iterative learning over time, it delivers 50 times more interactions than focus groups & generates more contextual insights. We apply a mix of engaging activation techniques, using a combination of individual vs group, feedback vs creative tasks or natural vs activated tasks. Our gamified techniques result in 7 times more relevant on-topic arguments. While discussions are mainly online, we also facilitate offline connections with participants when relevant.MORE
InSites Consulting is among the top 100 largest and top 10 most innovative market research agencies in the world, while Columinate is recognized as South Africa’s first, leading, and largest modern in...Read more »
Mentha Capital supports InSites Consulting in global growth ambitionsRead more »
We’re happy to announce that our revenues have grown with more than 20% throughout this fiscal year and we anticipate closing the fiscal (June 30, 2016) with € 23 million in revenues or a 30% organic ...Read more »
Consumer insights and collaboration agency InSites Consulting just announced the next episode in its international expansion with the opening of a Düsseldorf office. The company organically grew its b...Read more »
2016 Q1-Q2 GRIT Report commentary by Niels Schillewaert, PhD, Managing Partner USA and Co-Founder of InSites Consulting, sharing his thoughts on the current state of the market research industry.Read more »
Tom Goderis steps up to partnership at InSites Consulting.Read more »
Our Australian branch recently secured top honours at the Australian Market and Social Research Society (AMSRS) National Conference, by winning... The post Australia first test ground for award-winning bot research appeared first on InSites Consulting.
With shifting sources of competitive advantage, urbanization leading to new mindsets, behaviors and economies, advanced tech-connected living, the world around... The post How insight departments deal with change, while fundamentally things do not change appeared first on InSites Consulting.
Customer Experience determines not only whether a brand survives, it determines if it thrives. In this series of articles, our... The post Ingredients of Customer Centricity: Extreme Creativity appeared first on InSites Consulting.