KS&R
KS&R provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise.
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What is KS&R?
KS&R was founded in 1983 as a spin-off of the Syracuse Research Corporation (SRC), a not-for-profit corporation. In 1985, KS&R began operating INSITE, an in-house contact center for survey research with 110 desks.
According to Marketing News magazine, since 2007 KS&R has been among the 50 largest market research firms, listed by revenue generated in the U.S. Recently the firm was recognized as a 2022 Insights Association (IA) Top 30 Market Research Agency, coming in at #28 amongst established marketing research member companies.
Along with industry-centered expertise, KS&R offers a wide variety of solutions including strategic consulting, brand building, and market sensing.
Recently, KS&R has expanded its knowledge base with its new Experience Lab known as Tumble and Buyer Persona Institute (BPI), a division of KS&R that was founded in 2010 to give B2B companies insight into what their prospective customers need to know and experience before they will buy.
According to Marketing News magazine, since 2007 KS&R has been among the 50 largest market research firms, listed by revenue generated in the U.S. Recently the firm was recognized as a 2022 Insights Association (IA) Top 30 Market Research Agency, coming in at #28 amongst established marketing research member companies.
Along with industry-centered expertise, KS&R offers a wide variety of solutions including strategic consulting, brand building, and market sensing.
Recently, KS&R has expanded its knowledge base with its new Experience Lab known as Tumble and Buyer Persona Institute (BPI), a division of KS&R that was founded in 2010 to give B2B companies insight into what their prospective customers need to know and experience before they will buy.