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Association Loyalty Index
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Do you want to understand membership satisfaction and engagement? Do you want to know which member segments to target in order to have the greatest impact on member retention and growth? The Association Loyalty Index is customized to each organization and is derived from member survey research res...
Key features:
Segmentation to strengthen loyalty
Based on their loyalty index, members are categorized into one of three segments. Associations can then develop appropriate strategies to strengthen the loyalty of each individual segment and increase overall membership engagement.