- President & Chief Executive Officer
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Market Insight Corporation is an Innovative "Intender" Preference Data Development & Solutions Company.
MyProductAdvisor is a deeply Interactive Consumer-Facing Portal. To date, MPA has hosted over 3 million shoppers, generated nearly 800 million points of big, fast digital shopper preference DNA. We empower real-time digital shoppers with a Platform that enables prepared buying decisions by collecting their “in-market” preferences and providing unbiased, best fit recommendations.
The Intender Preference Data fuels a powerful Family of Solutions designed to guide shoppers’ decision journey, and develop sophisticated decision analytics and modeling.
20645 N. Pima Road, Suite 230
Scottsdale, Arizona, 85255
United States of America, Phoenix-Scottsdale (AZ)
ShopprDNA - is rich, powerful data on the detailed preferences of “intenders,” continuously collected on our portals in real-time. Analysts and data scientists use ShopprDNA as a fundamental building block for powerful visualizations, predictive modeling, and other high-value analytics.MORE
Smart - builds on ShopprDNA to make richly detailed intender data highly accessible to analysts and decision makers through fast data visualizations and targeted, interactive dashboards.MORE
Reveal - is the first, real-time solution that uncovers "Future Mobility" preferences from shopping intenders. Reveal focuses on Autonomous, Electrification, Hailing/Sharing... and can be "mapped" to all core shopper preference data on MPA.MORE
Predict - builds on ShopprDNA, using intender data in an award-winning market modeling solution for product planners, forecasters, and analysts who benefit from the ability to simulate sophisticated “what-if” scenarios.MORE
ConVrt - is a web-based real-time product recommendation service that empowers digital marketers to optimize shopper engagement, conversion, and revenue from undecided shoppers.MORE
A multinational auto OEM headquartered in the US sought to benefit from the valuable perspectives of intenders actively shopping for a vehicle, but who have not yet purchased. It was...Read this Case Study
The following study explores the preferences of more than 86,000 real-time, China market auto shoppers. This interactive dashboard explores the preferences of shoppers for driver assist and active saf...Read more »
The following study explores the preferences of more than 74,000 real-time, US market auto shoppers. This interactive dashboard compares preferences among EV intenders ...Read more »