Nexxt Intelligence | inca

Better participant experience

For participants, inca's chatbot-led, highly visual interface delivers strong engagement and they day they feel listened to and that their opinion matters due to the individually tailored probing questions.

Deeper insight

Sophisticated AI probing and qualitative projective techniques to understand emotion at scale deliver deep insight on top of all the question types and capabilities (e.g. routing, logic, piping etc) of any survey

Interactive dashboard

All data is shown live on the inca dashboard, with researchers able to easily set up sub-group filters, run cross tabs and export charts to editable powerpoint.

AI Coding

AI is used to automatically theme and code the open-ended responses with the researcher put in the loop if they wish to edit the codeframes

Best in class AI Probing

inca SmartProbe uses principles of neurosymbolic AI to always return a probe that meets market research best practice and high ethical standards.

Video and Voice

Participants can answer inca’s open-ended questions and AI probes by text, voice or video. Using voice and video encourages even greater self-expression and with inca's intelligent AI probing leads to even deeper insights.

Flexible and varied use cases

inca is used for better quant, qual-at-scale and everything in between. inca is widely used for idea, creative and concept development as well as being used for strategic studies to understand consumer motivations and attitudes in depth, with scale