Southern Research Group

Southern Research Group (SRG) is the leading marketing research firm in Mississippi and conducts qualitative and quantitative studies throughout the Southeast. The company has over 35 years experience statewide, regionally and nationally. SRG is full-service offering focus group facilities and recruiting for a wide range of clients in major industries. Our focus facility and recruiting boast an excellent “show rate.” It is conveniently located, safe and comfortable. SRG also recruits participants, hosts, and conducts focus groups off-site when requested by the client. In addition to SRG’s focus facilities and qualitative projects, SRG conducts thousands of interviews each year using interviewers who are trained and experienced in survey technique. SRG uses traditional and innovative methodologies to empower decision-makers with answers to tough business challenges and ultimately impact success. SRG knows the market and the market knows SRG. SRG’s customers rely on our services to guide market development including customer acquisition, retention and increased sales. SRG knows that accurate information supports strong decisions. Our services include: brand awareness, customer satisfaction, employee satisfaction, concept testing, issue identification, attitude and awareness tests, advertising awareness, product testing and political benchmarking and tracking. Please contact us for more information.