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Dana Stanley
Greenbook’s Chief Revenue Officer
Whaling Insights
Independent market research consultant and moderator specializing in qualitative research for B2B companies.
Why choose Us
Client, agency experience
Senior exec audiences
Talk tech and business
Custom, affordable fees
Burke training
What is Whaling Insights?
Whaling Insights provides qualitative research and market sizing that provides current insights to navigate the future. Principal Jonathan Whaling has 25 years of experience in market research, on both the client and supplier sides. This broad perspective combines a thorough knowledge of the alternative approaches to conducting research with a sharp focus on meeting client objectives and containing costs.
Extensive B2B experience across a wide range of industries with an emphasis on information technology.
Primary services include idea generation, needs assessments, concept testing, buyer personas, customer experience, win/loss analysis, customer advisory boards, and focus group facilitation.
Extensive B2B experience across a wide range of industries with an emphasis on information technology.
Primary services include idea generation, needs assessments, concept testing, buyer personas, customer experience, win/loss analysis, customer advisory boards, and focus group facilitation.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Whaling Insights
Research Solutions
Research Services