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Whaling Insights provides qualitative research and market sizing that provides current insights to navigate the future. Principal Jonathan Whaling has 25 years of experience in market research, on both the client and supplier sides. This broad perspective combines a thorough knowledge of the alternative approaches to conducting research with a sharp focus on meeting client objectives and containing costs. Extensive B2B experience across a wide range of industries with an emphasis on information technology. Primary services include idea generation, needs assessments, concept testing, buyer personas, customer experience, win/loss analysis, customer success forums, and focus group moderation/meeting facilitation.