CoolTool vs Affectiva Inc.
Company details
Description
Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Type of company
Full Service
Quantitative Research
Software & Technology
Software & Technology
Quantitative Research
Qualitative Research
Top benefits
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
San Francisco, California, United States
Boston, Massachusetts, United States
Market Research Specialties
Eye Tracking
Facial Coding & Analysis
Neuromarketing
Advertising Effectiveness Research
Emotional Measurement
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Images
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