Affectiva Inc. vs P&K Research

Affectiva Inc.
Affectiva Inc.

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P&K Research
P&K Research

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Company details

Description

Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Software & Technology

  • Quantitative Research

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Ethical AI-based approach

  • Robust & diverse database

  • 100K+ videos tested

  • Normative benchmarks

  • Seamless integration

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

Boston, Massachusetts, United States

Chicago, Illinois, United States

Market Research Specialties

  • Facial Coding & Analysis

  • Advertising Effectiveness Research

  • Emotional Measurement

  • Movies / Streaming / TV Market Research

  • Neuromarketing

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Images

Affectiva Inc.

Affectiva Inc.

Affectiva Inc.

P&K Research

Santa Ana Testing Room

P&K Research

Chicago Qual Kitchen

P&K Research