Affectiva Inc. vs C+R Research

Affectiva Inc.
Affectiva Inc.

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C+R Research
C+R Research

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Company details

Description

Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Software & Technology

  • Quantitative Research

  • Qualitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Ethical AI-based approach

  • Robust & diverse database

  • 100K+ videos tested

  • Normative benchmarks

  • Seamless integration

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Boston, Massachusetts, United States

Chicago, Illinois, United States

Market Research Specialties

  • Facial Coding & Analysis

  • Advertising Effectiveness Research

  • Emotional Measurement

  • Movies / Streaming / TV Market Research

  • Neuromarketing

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    Affectiva Inc.

    Affectiva Inc.

    Affectiva Inc.

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