Datagame vs Latana

Company details

Description

In a world of falling response rates, we all know that an engaged participant provides better quality data. Gamification has been proven to reduce survey fatigue, improve respondent satisfaction and increase response rates by 10-20%. But when it comes to improving data quality, researchers often don

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Show more

Type of company

  • Consulting

  • Full Service

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Gamification experts

  • Consultative mindset

  • Technology agnostic

  • Award-winning creatives

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Collingswood, New Jersey, United States

Berlin, Germany

Market Research Specialties

  • Gamification & Research Games

  • Prescription Medicines [market sector expertise]

  • OTC Medicines [market sector expertise]

  • Healthcare & Medical [market sector expertise]

  • Market Research with Doctors & Physicians

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels