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Company Description

Datagame transforms standard online surveys into gamified, interactive experiences. Each Datagame can be quickly configured and integrated directly into your existing survey platform such as Qualtrics or Confirmit, with no programming skills or game knowledge required. Datagame uses patent-pending technology to inject sophisticated, interactive question types to nearly any online channel: surveys, content management systems (e.g., WordPress), or as stand-alone hosted experiences.

Company type:
  • Consulting Services
  • Full Service Market Research
  • Software / Technology / Platform Provider
111 W. 10th St.
Kansas City, Missouri, 64105
United States of America
Metropolitan Area:
Kansas City (MO--KS)
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Germany, Brazil, France, Italy, Mexico, Spain
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Products (2)

ProductImage MaxDiff Rankifier

MaxDiff Rankifier by Datagame replaces the repetitive and fatiguing traditional MaxDiff experience with an integrated and interactive card game. Leveraging the Datagame gamification platform, MaxDiff Rankifier makes it possible to configure and publish a MaxDiff module into your existing survey software in less than 10 minutes. The Datagame process automatically generates balanced models for each respondent, saving time and money on the modeling process. And with summary reports automatically generated on a web dashboard, even first-time choice modeling users can be confident in their project's success.

ProductImage Prefer! Comparison Testing Game

Prefer! by Datagame replaced traditional forced-rank or best-of-category exercises with an intuitive and interactive card game. Player/respondents select their favorite options, while Datagame builds a ranked order preference list based on those choices. Prefer! offers two distinct game modes: a "head to head" comparison test and an "all at once" favorites. In head-to-head mode, players are showing a series of direct comparisons using an adaptive algorithm that minimizes the number of choices required to develop the ranked list. The all-at-once option displays all potential options simultaneously, essentially replacing a traditional single-select question type. The Prefer! game can also capture rating scale feedback for each tested attribute, using a configurable slider. Combining the preference test with rating scale feedback can replace three traditional questions with a single experience.


Market research Specialties

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From the blog: Datagame Blog

February 2017 Datagame Newsletter

Join Datagame at The Quirk’s Event Good news! The February 2017 Datagame newsletter is now available. You can read it here. Subscribe to our newsletter to receive these updates directly in your inbox, and to stay up-to-date on the latest about Datagame and survey gamification. The post Februar

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Gamification of money management for fun and profit

Creating and sticking to a budget is difficult for some, and just plain boring for others. Saving for retirement, paying off debt, and setting money aside for potential emergencies can seem like a pretty dull thing to do with your hard-earned money, especially when your favorite restaurant or a mini

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6 Online Survey Strategies for Higher Completion Rates

Online surveys provide an excellent opportunity to connect with your target demographic and find out what they really think. By surveying customers who really use your products (or industry competitors just like them), you can learn to anticipate trends in the market, shift your product to better me

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