Latana vs Zappi

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Software & Technology

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Agile decision-making

  • Transformation insights

  • Flexible solutions

  • Quality data

Location

Berlin, Germany

London, United Kingdom

Market Research Specialties

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

  • Advertising Research

  • Concept Testing

  • Agile Market Research

  • Advertising Effectiveness Research

  • Advertising Communication Strategy Research

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Demo recording

    ---

    Zappi: Using Artificial Intelligence to Supercharge Customer-Led Innovation

    demo
    30 min

    Watch Recording