Latana vs Blix

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Blix is a a powerful, easy-to-use text analysis platform for coding and analyzing survey open-ends and online reviews at scale, powered by Generative AI.


Our semantic coding platform will automatically turn qualitative textual feedback into coded quantitative data.


Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Software & Technology

  • Quantitative Research

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Automated theme extraction

  • AI-Powered verbatim coding

  • Effortless & Easy to use

  • Multiple language support

  • Sentiment analysis

Location

Berlin, Germany

---

Market Research Specialties

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

  • Open-End & Verbatim Response Coding

  • Text Analytics

  • Customer Experience Research

  • Data Analysis

  • Artificial Intelligence / AI-Powered Insight Platforms

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Multisource data integration
  • Omnibus brand tracking
  • Proprietary data
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Syndicated brand panels
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Multisource data integration
  • Omnibus brand tracking
  • Proprietary data
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Syndicated brand panels
  • Images

    ---

    Blix