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Dana Stanley
Greenbook’s Chief Revenue Officer
Latana vs Fathom
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Company details
Description
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data. Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Type of company
Software & Technology
Consulting
Data & Analytics
Data & Analytics
Software & Technology
Quantitative Research
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Location
Berlin, Germany
Bainbridge Island, Washington, United States
Market Research Specialties
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Features and attributes
Images
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