Latana vs Decision Analyst

Decision Analyst
Decision Analyst

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Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

Location

Berlin, Germany

Arlington, Texas, United States

Market Research Specialties

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Real-time tracking & alerts
  • Survey Analysis
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools