Dynata vs Drop

Company details

Description

Dynata is the world’s largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone

Drop is a coalition customer loyalty program, in which users earn points using a linked debit or credit card. In contrast to traditional rewards programs which are built around a retail point-of-sale system, Drop uses banking APIs to read one’s credit card transaction data directly and gives points

Type of company

  • Data Collection

  • International

  • Panels / Communities

  • Data Collection

  • Panels / Communities

  • Qualitative Research

Top benefits

  • High-quality and reliable data

  • Award-winning ML technology

  • Proprietary panel of 70m

  • 2,700 profiling attributes

  • Used by 80% of Fortune500

  • Exclusive Insights

  • New Customer Acquisition

  • Competitive Insights

  • Consumer Insights

  • 5 Million person panel

Location

Shelton, Connecticut, United States

---

Market Research Specialties

  • Online Surveys

  • Sampling Services

  • Tracking Research

  • Business-to-Business Research

  • Advertising Effectiveness Research

  • Advertising Research

  • Brand Loyalty / Satisfaction Research

  • B2B Research Market & Competitive Intelligence

  • Consumer Market Research

  • Consumer Trends Research

Features and attributes

  • AI-Assisted Data Cleaning
  • AI-Powered Trend Detection
  • Advanced Analytics
  • BI & Data Visualization
  • Competitive Insights
  • Customizable Dashboards
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Survey Analysis
  • Synthetic Data & Participants
  • Target feasibility estimates
  • AI-Assisted Data Cleaning
  • AI-Powered Trend Detection
  • Advanced Analytics
  • BI & Data Visualization
  • Competitive Insights
  • Customizable Dashboards
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Survey Analysis
  • Synthetic Data & Participants
  • Target feasibility estimates