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Dana Stanley
Greenbook’s Chief Revenue Officer
Environics Research vs decision point
Company details
Description
Environics’ unmatched understanding of Social Values provides great insight into the things people hold most important in their lives. New products and services that are difficult to describe in simple survey questions might be challenging for some organizations to handle, but Environics’ underst
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Qualitative Research
Focus Group Facility
Consulting
Consulting
Qualitative Research
Quantitative Research
Top benefits
For over 50 years, Environics Research has been a trusted partner for organizations across Canada seeking to understand people, communities, and markets. Our team combines decades of experience with innovative research methods to deliver data-driven insights that guide meaningful decisions.
We go beyond demographics and behaviours to uncover the social values that drive people’s attitudes and actions. This unique framework allows us to help clients connect with audiences on a deeper level — understanding why people think and act the way they do, not just what they do.
Every project we undertake is tailored to the client’s objectives. Whether it’s public affairs, marketing, communications, or policy development, we provide more than data — we deliver strategic interpretation and actionable recommendations.
As a member of the Canadian Research Insights Council (CRIC), we uphold the highest professional and ethical standards. Our research practices are transparent, rigorous, and designed to produce reliable insights that stand up to scrutiny.
We blend traditional and digital methods — from focus groups and surveys to online communities and advanced analytics — to capture the evolving realities of Canadians. Our approach is always human-centered, ensuring findings are relevant, empathetic, and grounded in real experiences.
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Toronto, Ontario, Canada
Madison, Wisconsin, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Consumer Lifestyle & Value Trends
Market Segmentation
Market Research Consultants
Brand Positioning Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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