FlexMR vs Highlight

Company details

Description

We help ambitious brands build a culture of Customer Salience that informs every decision with insight. We achieve this by blending the power of our online InsightHub platform with award-winning insight management and consultancy. InsightHub brings together data collection, analysis and activatio

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


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Type of company

  • Panels / Communities

  • Qualitative Research

  • Software & Technology

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • Customer Salience Specialists

  • AURA Award Winners

  • Recommended by Clients

  • Industry Leading Technology

  • 20+ Years Experience

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

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Market Research Specialties

  • Insight Communities (MROC)

  • Online Focus Groups

  • Online Diaries & Journaling

  • Online Bulletin Boards

  • Online Research Panels

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

  • Advanced Analytics
  • Advanced Video Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Advanced Analytics
  • Advanced Video Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Сredentials

    Ratings & Testimonials

    4.7

    Based on 5 ratings

    See details

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    Images

    FlexMR

    FlexMR

    Highlight

    Highlight

    Highlight