Goodin Realizations vs Material

Goodin Realizations
Goodin Realizations

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Company details

Description

Success in business comes from working smarter, not harder. Goodin Realizations gives you the deep category, consumer and market expertise to make smarter decisions with confidence and deliver the best customer experience. We work as an extension of your business and give you the insights that he

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

    • Intelligent Growth

    • Behavioral Analytics

    • Brand Marketing & CRM

    • Customer Experience

    • Product Design

    Location

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    New York, New York, United States

    Market Research Specialties

    • High Technology [market sector expertise]

    • Business-to-Business Research

    • Full Service Market Research

    • Consumer Market Research

    • Market Research with African-Americans

    • Customer Experience Research

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Business Issue: Develop, revitalise market

    • Business Issue: Gain new customers

    Features and attributes

  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools