IVP Research Labs vs Ario

IVP Research Labs
IVP Research Labs

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Company details

Description

Innovative technology, simply packaged to add value to your marketing research investment. IVP Research Labs offers a choice of unique and innovative marketing research testing labs including UX, eye tracking, biometrics, neuromarketing and facial coding technologies. All of which help qualitativ

Ario provides real, item-level purchase transaction data from consenting consumers across major retailers (grocery, mass, club, e-commerce, beauty, pet and more). The platform connects directly to consumer purchase histories (not modeled or surveyed data) and enables use cases such as survey augment

Type of company

  • Data Collection

  • Support Services

  • Software & Technology

  • Data Collection

  • Data & Analytics

  • Software & Technology

Top benefits

  • Neuro made simple

  • In-person technician

  • Consultative approach

  • Customized solutions

  • Range of UX solutions

    Location

    Morganville, New Jersey, United States

    Palo Alto, California, United States

    Market Research Specialties

    • Eye Tracking

    • Usability Labs

    • Website Usability & UX

    • Video Recording Services

    • Facial Coding & Analysis

    • Consumer Market Research

    • Shopper Insights

    • Consumer Purchase Behavior Research

    • Retail Industry [market sector expertise]

    • Virtual Personas & Digital Twins for Research

    Images

    IVP Research Labs

    IVP Research Labs

    IVP Research Labs

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