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Dana Stanley
Greenbook’s Chief Revenue Officer
Informed Decisions Group, Inc. vs End to End User Research
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Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
From End to End we are here to help! Common to complex participant recruiting, state-of-the-art lab and focus group facility rentals, and expert consulting!
Each testing room fully equipped with:
• Extra-large TV displays
• A/V recording
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Focus Group Facility
Qualitative Research
Top benefits
Expert qual researchers
Dedicated recruiters
Usability/UX/HF Experts
Jury /Focus group rooms
Kitchens/CLT/Taste tests
Location
Avon, Ohio, United States
Houston, Texas, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Focus Group Facilities
Product Usability Testing
Ethnography
Website Usability & UX
Taste Tests & Sensory Tests
Features and attributes
Images
Atlantis Focus Group Room
Atlantis Observation Room
Discovery Focus Group Room