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Dana Stanley
Greenbook’s Chief Revenue Officer
Informed Decisions Group, Inc. vs Starlight Analytics
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Type of company
Full Service
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
Top benefits
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Location
Avon, Ohio, United States
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Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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Recognition
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Recommended by Clients [2025]