Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
NewtonX is your end‑to‑end B2B market research partner, built to answer your toughest questions with premium‑quality, decision‑ready insights.
We access a proprietary community of the world’s most elusive and verified professional experts across 140+ industries and five continent
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting
Avon, Ohio, United States
New York, New York, United States
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Business-to-Business Research
Advertising Research
B2B Research Market & Competitive Intelligence
Healthcare & Medical [market sector expertise]
International Market Research with Consumers
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