Informed Decisions Group, Inc. vs NewtonX

Informed Decisions Group, Inc.
Informed Decisions Group, Inc.

Visit website

Company details

Description

Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e

NewtonX is your end‑to‑end B2B market research partner, built to answer your toughest questions with premium‑quality, decision‑ready insights.


We access a proprietary community of the world’s most elusive and verified professional experts across 140+ industries and five continent

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

    • 100% ID-Verified

    • 1.1 billion reach

    • 140 industries globally

    • Niche audiences

    • Custom recruiting

    Location

    Avon, Ohio, United States

    New York, New York, United States

    Market Research Specialties

    • Eye Tracking

    • Shopper Insights

    • Full Service Market Research

    • Market Segmentation

    • Conjoint Analysis / Trade-off/Choice Modeling

    • Business-to-Business Research

    • Advertising Research

    • B2B Research Market & Competitive Intelligence

    • Healthcare & Medical [market sector expertise]

    • International Market Research with Consumers

    Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • VR / AR
  • Visual analysis tools
  • Workflow Automation
  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Physical store
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • VR / AR
  • Visual analysis tools
  • Workflow Automation
  • Images

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    ---