Informed Decisions Group, Inc. vs C+R Research

Informed Decisions Group, Inc.
Informed Decisions Group, Inc.

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C+R Research
C+R Research

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Company details

Description

Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

    • Innovative Custom Research

    • Live and Online Qual

    • Agile Suite of Solutions

    • Communities

    • Multicultural Expertise

    Location

    Avon, Ohio, United States

    Chicago, Illinois, United States

    Market Research Specialties

    • Eye Tracking

    • Shopper Insights

    • Full Service Market Research

    • Market Segmentation

    • Conjoint Analysis / Trade-off/Choice Modeling

    • Business-to-Business Research

    • Consumer Attitude & Usage Research

    • Shopper Insights

    • Market Segmentation

    • Brand Equity Research

    Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Images

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

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