Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:
**Gaps in customer understanding
**Poor customer experiences
**Ineffective marketing
**Slowing sales
**Lagging innovation
If this conn
Full Service
Qualitative Research
Quantitative Research
Data Collection
Quantitative Research
Qualitative Research
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Ad Hoc Research Support
Avon, Ohio, United States
San Antonio, Texas, United States
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Shopper Insights
Data Collection Field Services
Packaging Testing
Customer Satisfaction Research
Business-to-Business Research