Latana vs Data Quality Co-op

Data Quality Co-op
Data Quality Co-op

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Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Data Quality Co-op (DQC) is an independent first-party data quality clearinghouse. We transform how buyers and suppliers of first-party data measure, understand and manage the quality of their data. Our platform offers continuous quality measurement and real-time quality certification by aggregat

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Software & Technology

  • Consulting

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

    Location

    Berlin, Germany

    Salt Lake City, Utah, United States

    Market Research Specialties

    • Brand Image Tracking

    • Apparel & Clothing [market sector expertise]

    • Global Market Research Capabilities

    • Brand Equity Research

    • Sample Fraud Detection & Remediation

    • Business Intelligence Software

    • Data Collection Management

    • Online Quantitative Data Collection Methods

    • Technology [market sector expertise]

    Features and attributes

  • Custom tracking surveys
  • Intercept sampling
  • Marketplace / Programmatic
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Sample blend & targeting by AI
  • Syndicated brand panels
  • Synthetic sampling
  • Custom tracking surveys
  • Intercept sampling
  • Marketplace / Programmatic
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Sample blend & targeting by AI
  • Syndicated brand panels
  • Synthetic sampling
  • Demo recording

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    Data Quality: More Signal, Less Noise: Introducing the First Data Quality Clearinghouse

    demo
    20 min

    Watch Recording

    Images

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    Data Quality Co-op