Data Quality: More Signal, Less Noise: Introducing the First Data Quality Clearinghouse

Quality data is critical to inform transformative business decisions—and the need for a shared and independently created understanding of quality has never been more important. In this showcase, Data Quality Co-op (DQC) will unveil the industry's first independent data quality clearinghouse dedicated to measuring and improving the quality of first-party data. 
DQC’s CEO Bob Fawson, along with head of client success Cassandra Fawson, will dive deep into the capabilities of the DQC platform, designed to help both buyers and suppliers of data evaluate the integrity of research inputs before a study even begins. The platform introduces shared quality signals, supplier benchmarking, and real-time analytics—offering a comprehensive solution to long-standing challenges in the insights industry, such as data fraud, participant disengagement, and inconsistent quality standards.  From optimizing supplier management to ensuring credible quality standards, this demo will highlight how the platform empowers smarter, more confident decisions across the insights industry.
Participants will gain an understanding of how DQC's innovative approach aggregates and analyzes data from various sources—ranging from bot detection to open-end analysis—into a unified quality view. The platform's latest features will also be shared, like automated vendor scorecards, custom filters, and data exports, all which enable businesses to make smarter data decisions, optimize sourcing strategies, and maintain rigorous vendor management practices.
Join us to learn how DQC is transforming the industry with a shared infrastructure for data integrity and discover how real-time visibility into data quality can empower you to invest with confidence, hold partners accountable, and elevate the reliability of your research outcomes.