Marketing Systems Group vs SKIM

Marketing Systems Group
Marketing Systems Group

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Company details

Description

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

Type of company

  • Consulting

  • Full Service

  • Support Services

  • Full Service

  • International

  • Consulting

Top benefits

  • Statistical Survey Sample

  • Weighting & Calibration

  • Custom Panel Build / Mgmt

  • Mailing/Printing Services

  • Geodemographic Services

  • Price&Portfolio Strategy

  • Decision Journey Mapping

  • Decades of Comm Research

  • Conjoint Analysis

Location

Horsham, Pennsylvania, United States

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Market Research Specialties

  • Sampling Services

  • Demographic Analysis

  • Geo-Demographic Research

  • Census Data & Demographic Analysis

  • Multivariate Analysis

  • Price & Pricing Research

  • Product Development Research

  • Market Simulation & Modeling

  • Shopper Journey Mapping

  • Forecasting & Predictive Analytics

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary incentive programs
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Proprietary incentive programs
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing