Marketing Systems Group vs SKIM

Marketing Systems Group

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SKIM

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Company details

Description

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty.

SKIM’s success stems from

Type of company

Consulting
Full Service
Support Services

Full Service
International
Consulting

Top benefits

Statistical Survey Sample
Weighting & Calibration
Custom Panel Build / Mgmt
Mailing/Printing Services
Geodemographic Services

Price&Portfolio Strategy
Decision Journey Mapping
Decades of Comm Research
Conjoint Analysis

Location

Horsham, Pennsylvania, United States

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Market Research Specialties

Sampling Services
Demographic Analysis
Geo-Demographic Research
Census Data & Demographic Analysis
Multivariate Analysis

Price & Pricing Research
Product Development Research
Market Simulation & Modeling
Shopper Journey Mapping
Forecasting & Predictive Analytics

Features and attributes

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom dashboards

E-commerce

Gen AI summaries & insights

Ideation and co-creation tools

Mobile UX and accessibility

Mobile ethnography

Mobile usability testing

Multisource data integration

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Proprietary incentive programs

Qual & quant integration

Qualitative recruitment

Research communities

Social networks

Synchronous platform

Text & sentiment analytics

Web usability testing