Marketing Systems Group vs The Sound

Marketing Systems Group
Marketing Systems Group

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The Sound
The Sound

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Company details

Description

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Consulting

  • Full Service

  • Support Services

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Statistical Survey Sample

  • Weighting & Calibration

  • Custom Panel Build / Mgmt

  • Mailing/Printing Services

  • Geodemographic Services

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

Horsham, Pennsylvania, United States

Chicago, Illinois, United States

Market Research Specialties

  • Sampling Services

  • Demographic Analysis

  • Geo-Demographic Research

  • Census Data & Demographic Analysis

  • Multivariate Analysis

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical product testing
  • Product analytics
  • Proprietary incentive programs
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Physical product testing
  • Product analytics
  • Proprietary incentive programs
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools