Material vs InterQ Research LLC

Material

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InterQ Research LLC

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Company details

Description

Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, Jobs to Be Done, and online and mobile research.

We work with companies locally and nationw

Type of company

Full Service
Qualitative Research
Quantitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design

Tech industry specialist
B2B complex recruiting
Innovative methodologies
Big brand experience
Proven results

Location

New York, New York, United States

San Francisco, California, United States

Market Research Specialties

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Smart Products [market sector expertise]
Moderating with IT Professinals
Business Issue: Brand / product / service launch
Brand Positioning Research
B2B Research Market & Competitive Intelligence

Features and attributes

Advanced Analytics

Asset management

Asynchronous platform

Audience/Influencer Analytics

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Mobile UX and accessibility

Mobile platform

Natural language queries

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Social Media & Web Analytics

Social Media Monitoring

Survey Analysis

Synchronous platform

Templated & automated testing

Transcription quality

Visual analysis tools