Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.
Tech industry specialist
B2B complex recruiting
Innovative methodologies
Big brand experience
Proven results
We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.
Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.
A partial list of our current clients includes Visa, Audi, Delta Airlines, eBay, Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Stanford University, TPG, Meta, Twitter, and Salesforce.
We also offer quantitative surveys and database research.
Explore market research solutions, industries, markets, and business issues covered by InterQ Research LLC
Industries & Demographics
1 result
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
4 results
Esurance Transforms Website Checkout Process with InterQ's UX Testing
Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop and manage their insurance policies.
In line with being a disruptor in online insurance, the Esurance team is constantly iterating and improving the online user experience. Recently, the team wanted to explore a new checkout process and ensure that the interface would offer a seamless process. They knew that a simple survey wouldn't solve the problem; they needed detailed feedback to help them decide on the interface design to use before they could deploy.
Cyphort Refines Cybersecurity Software Using Input from Focus Groups
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to explore perceptions of security analytics capabilities and understand gaps in the current technology landscape. The project was undertaken to help Cyphort further refine and develop their product, with the end goal to help them be more competitive against a stacked landscape.
How Delta Airlines Used Qualitative Research to Understand Passenger Stress
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly which points along the journey passengers felt stress and how it affected them physiologically when flying. To find out, so that the airline could make strategic interventions to make passengers more comfortable, they hired InterQ Research.