Mindspeller vs TRC Insights

Mindspeller
Mindspeller

Visit website

TRC Insights
TRC Insights

Visit website

Company details

Description

From Brand Archetyping to Brand Equity Avoid (re)branding fiascos or campaign flukes based on outdated marketing research methods.

Use Mindspeller’s neuro-semantic AI to augment your intuition and finetune your brand identity, ensuring a customer experience that resonates on a deeper leve

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Type of company

  • Data & Analytics

  • Quantitative Research

  • Software & Technology

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Guaranteed Brand Equity

  • Neuro AI recommendations

  • No forced choice surveys

  • EEG validated

  • Actionable neuromarketing

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

New York, New York, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Implicit Association Research

  • Business Issue: Brand repositioning

  • Brand Image Tracking

  • Brand Positioning Research

  • Online Quantitative Data Collection Methods

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • Brand monitoring
  • Ideation and co-creation tools
  • Brand monitoring
  • Ideation and co-creation tools
  • Сredentials

    Ratings & Testimonials

    ---

    4.8

    Based on 14 ratings

    See details

    Images

    Mindspeller

    ---

    Recognition

    ---

    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]