NIQ BASES vs Canvs

Company details

Description

We are the industry leader in global measurement and data analytics, and the most trusted source for retail, consumer intelligence, and product innovation.

Powered by true intelligence, collaborative data and 100 years of knowledge - we deliver the complete truth to retailers, manufacturers, an

Canvs helps brands understand what their customers are saying and what to do about it. Powered by AI, Canvs sifts through thousands of open-ended survey responses, reviews, comments, and conversations to quickly surface the themes, trends, emotions, issues, and ideas that matter most. By accelera

Type of company

  • Data & Analytics

  • International

  • Software & Technology

  • Data & Analytics

  • Software & Technology

  • Qualitative Research

Top benefits

  • Deep shopper insights

  • Product innovation

  • Optimize performance

  • Advertising & packaging

  • Line & price

  • Clarity From Every Comment

  • Faster, Smarter Analysis

  • Shareable Stories, Fast

  • Built for Your Workflow

  • Emotions Drive Insights

Location

Chicago, Illinois, United States

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Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Advertising Research

  • Concept Testing

  • Healthcare & Medical [market sector expertise]

  • Text Analytics

  • Customer Experience Research

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Open-End & Verbatim Response Coding

  • Employee Experience & Satisfaction Research

Demo recording

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Canvs AI: Accelerating Insights and Elevating Empathy with Gen AI

demo
30 min

Watch Recording

Canvs AI: 'Neutral' is Not an Emotion: Unlocking Authentic Consumer Sentiment

demo
30 min

Watch Recording