NIQ BASES vs Highlight

NIQ BASES
NIQ BASES

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Highlight
Highlight

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Company details

Description

We are the industry leader in global measurement and data analytics, and the most trusted source for retail, consumer intelligence, and product innovation.

Powered by true intelligence, collaborative data and 100 years of knowledge - we deliver the complete truth to retailers, manufacturers, an

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


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Type of company

  • Data & Analytics

  • International

  • Software & Technology

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • Deep shopper insights

  • Product innovation

  • Optimize performance

  • Advertising & packaging

  • Line & price

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

Chicago, Illinois, United States

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Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Advertising Research

  • Concept Testing

  • Healthcare & Medical [market sector expertise]

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

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