NIQ BASES vs Zappi

NIQ BASES

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Zappi

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Company details

Description

We are the industry leader in global measurement and data analytics, and the most trusted source for retail, consumer intelligence, and product innovation.

Powered by true intelligence, collaborative data and 100 years of knowledge - we deliver the complete truth to retailers, manufacturers, an

See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer

Type of company

Data & Analytics
International
Software & Technology

Data & Analytics
Software & Technology

Top benefits

Deep shopper insights
Product innovation
Optimize performance
Advertising & packaging
Line & price

Agile decision-making
Transformation insights
Flexible solutions
Quality data

Location

Chicago, Illinois, United States

London, United Kingdom

Market Research Specialties

Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Advertising Research
Concept Testing
Healthcare & Medical [market sector expertise]

Advertising Research
Concept Testing
Agile Market Research
Advertising Effectiveness Research
Advertising Communication Strategy Research

Demo recording

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Zappi: Using Artificial Intelligence to Supercharge Customer-Led Innovation

demo

30 min

Watch Recording

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