Numerator vs Decision Analyst

Numerator
Numerator

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Decision Analyst
Decision Analyst

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Company details

Description

Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

Type of company

  • Data & Analytics

  • Full Service

  • Software & Technology

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Panel Data Analysis

  • Omnichannel Share Data

  • Verified Buyer Surveys

  • Advertising Intelligence

  • Promotions Intelligence

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

Location

Chicago, Illinois, United States

Arlington, Texas, United States

Market Research Specialties

  • Online Research Panels

  • Product Development Research

  • Consumer Market Research

  • Promotion Development & Evaluation Research

  • Shopper Insights

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Transcription quality
  • Unmoderated testing tools