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Dana Stanley
Greenbook’s Chief Revenue Officer
Numerator vs TRC Insights
Company details
Description
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Data & Analytics
Full Service
Software & Technology
Data & Analytics
Full Service
Quantitative Research
Top benefits
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Chicago, Illinois, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]